Is big data driving critical decisions in your organization? If it isn’t yet, the chances are quite high that it will be soon! In fact, there has been so much written about big data over the past several years there’s now “big data” on the topic of “big data”.
So, what is big data? And, more importantly how can your company put its benefits to work?
Big data is a term that describes the large volume of data, both structured and unstructured, that is accumulated in your business daily. But it is not the amount of data that is important. It’s what you do with the data that matters.
Your existing data can be analyzed for insights that lead to better operational decisions and unveil strategic business opportunities. For example, sales directors get insights into customers and prospects buying behavior, as well as ways to increase close-ratios and revenue. CMO’s can use big data help drive marketing strategy, customer segmentation and social media analysis. And, for CIO’s, big data can unveil strategic operational improvements which lower costs while enhancing quality and efficiency.
We know these outcomes to be true because we have combined and analyzed our own internal data from multiple sources and discovered opportunities that enabled us to achieve:
- More complete and timely status reporting
- Time-to-market reductions
- New product development and optimized offerings
- Improved, evidence-based decision making
This has provided us with remarkable eye-opening insights regarding our overall operational performance, resulting in increased quality, efficiency and lower costs.
One of the most exciting and powerful aspects of our program is our partnership with Amazon Web Services. Through Amazon, we can almost instantly expand the universe of data analytics and data visualization capabilities for our customers as well as ourselves.
Together, let’s explore how to positively impact your business with decisions driven by your big data.